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Event Details
Using Social Media To Align Corporate and Personal Brands
Featuring Olivier Blanchard and Dan Schawbel
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Learn how to Use Social Media To Deliver and Drive Your Internal Branding Campaign and Enhance ROI. For
your online brand's promise to meet or exceed customer or client
expectations, the promise needs to be lived and delivered throughout your entire organization.
About Olivier Blanchard and Dan Schawbel
Olivier
Blanchard is a Brand Strategist with 15 years of marketing and
operational management experience across a variety of B2B and B2C .He
currently manages BrandBuilder Marketing
- a brand consulting and marketing management firm based in Greenville,
SC. His “Basics of Social Media R.O.I.” preso helped redefine social
media measurement in 2009.
Dan Schawbel is a leading Gen-Y personal branding expert. He is the author of the best-selling career-book Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009) and the founder of Personal Branding Blog®. At 25 years old, Dan is BusinessWeek’s youngest columnist. “The champion of personal branding” - Alan Webber, co-founder, Fast Company Magazine
- Learn how aligning the corporate and personal brands
allow employees to maintain their personal brand without
compromising the value of the company or organizations valued customer relationships
- Participate in open mic sessions with Dan Schawbel and Olivier Blanchard
- Walk away with a SOHO's exclusive "The Draft" A Social Media Policy Workbook.
Presentations by Marketing, PR, Sales, HR and Social Media Pros
Media Sponsors:
Cancellation Policy
Soho Seminars will refund 50% of event registration's fees/cost cancelled 10 business days before the date of the event. We do not provide full refunds of event registration fees or cost.
When & Where
Loyola University Chicago, IL
Loyola University Chicago
1020 W Sheridan Avenue - Room 307
Chicago,
IL 60660
Thursday, March 4, 2010 at 8:00 AM - Friday, March 5, 2010 at 5:00 PM (CST)
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